Category: Events
Tweet chat about career in social media – Highlights
CareerBuilder India invited me for a Tweet chat today, about careers in social media. It was rapid fire answering for two hours, questions from freshers to professionals to the ones looking for a jump. Here are the highlights :)
@beyond_0 @TheMoon_Pie @pradeepchopra @CareerBuilderIN Haha Recipe is simple, nothing complicated! It’s about them (users/customers), not us
— Aashish Chopra (@aashishc) June 19, 2015
@CareerBuilderIN @ChelluriSandeep This is how fast it is evolving, there are 20 job titles which would be hot in 2016, but don’t exist today
— Aashish Chopra (@aashishc) June 19, 2015
@ketanaqua @CareerBuilderIN You bet! To land a job, start building your own brand, become specialist in one thing! and share content
— Aashish Chopra (@aashishc) June 19, 2015
@CareerBuilderIN @beyond_0 Do 10 experiments, 2 will work. Measure all, numbers will define best practices! ROI comes eventually
— Aashish Chopra (@aashishc) June 19, 2015
. @beyond_0 @pradeepchopra For biggies its not about try or not try Social, it’s about Dealing with Social! #AskCBIndia
— Aashish Chopra (@aashishc) June 19, 2015
. @CareerBuilderIN @Madhavspeaks Don’t get the traditional marketing stuff. Now it is Content, Creativity & Common Sense :) #AskCBIndia
— Aashish Chopra (@aashishc) June 19, 2015
Example for VIDEO, launched Wed, organic 400k views 1.4m reach! cost to make Rs. 7000 https://t.co/53Tvzz2auy @CareerBuilderIN #AskCBIndia
— Aashish Chopra (@aashishc) June 19, 2015
. @beyond_0 @CareerBuilderIN @ketanaqua Marketers just can’t have fun! There comes one guy shouting ROI and party is over! OK bring it on :)
— Aashish Chopra (@aashishc) June 19, 2015
An entire generation of users skipped the desktop era & discovering internet on mobiles. Take your mom for eg. #AskCBIndia @beyond_0
— Aashish Chopra (@aashishc) June 19, 2015
. @beyond_0 Change was earlier thought to be constant, Now it is accelerating! :) Future indeed is #mobileonly #AskCBIndia
— Aashish Chopra (@aashishc) June 19, 2015
A big Thank You to Mr. Aashish Chopra @aashishc for being a Guest in this Edition of our #AskCBIndia #TweetChat.
— CareerBuilder India (@CareerBuilderIN) June 19, 2015
How a Video Got Reach of 25 Million – Case Study at #11MarCon
Presented the ixigo case study at the IAMAI Marketing Conclave in Mumbai last week. What an exciting event, enthusiastic audience and an experience to remember. On Day 1, there was an interesting session on video marketing, with who’s who of the video marketing world defending their stands.
It was a revelation to learn that we’re doing two things very different from the industry:
- we produce all videos in-house and
- we don’t focus on influencers (the messengers), but focus on producing kick-ass content (message) for our social community instead.
On Day 2, had my little case study presentation. The story of how we pulled a reach of 25 million from a video, and the best practices in viral video marketing. The energy was infectious, the session went off script, rapid fire answers to interesting questions from the audience. Find the slide-deck from the event below, and tweets about it.
Slide-deck : Case Study
Tweets from the event
Fantastic session by @aashishc on Video and Content Marketing at #11MarCon @IAMAIForum
— Little Black Dress (@uma8987) June 10, 2015
#11MarCon @aashishc superb session.. Insightful & extremely engaging!
— Ankit Momaya (@amomaya) June 10, 2015
@aashishc Loved your session. The best so far at #11MarCon
— Keith Pinto (@Keith_Pinto88) June 10, 2015
You session on content marketing was definitely share-worthy @aashishc ! #11MarCon @IAMAIForum pic.twitter.com/NDXf2ej2CF
— Sriram Raghavan (@sriram_raghavan) June 10, 2015
Imagine 3.5 Lakh Influencers to Share Your Content [Video]
A great deal of attention has been focussed on thought leaders or “Influencers” in the rapidly evolving marketing landscape in India today. The traditional idea of Influencer Marketing in any given industry, is about focussing on the ‘thought leaders’ or messengers to spread your story. With numbers to backup my argument, I feel that in today’s exploding internet scene in India, we don’t have to find a perfect bunch of people to spread our content; If we focus on the message (instead of the messengers) and make it share-worthy, it doesn’t matter if the users who share it have 20 friends or 20,000.
When your message is powerful and easy to share, then everyone’s a messenger :)
Here’s a video from a brief talk of how, by focussing on the message, we turned 50% of our Facebook community of 7 Lakh into Influencers!