Tweet chat about career in social media – Highlights

CareerBuilder India invited me for a Tweet chat today, about careers in social media. It was rapid fire answering for two hours, questions from freshers to professionals to the ones looking for a jump. Here are the highlights :)

How a Video Got Reach of 25 Million – Case Study at #11MarCon


Presented the ixigo case study at the IAMAI Marketing Conclave in Mumbai last week. What an exciting event, enthusiastic audience and an experience to remember. On Day 1, there was an interesting session on video marketing, with who’s who of the video marketing world defending their stands.

It was a revelation to learn that we’re doing two things very different from the industry:

  • we produce all videos in-house and
  • we don’t focus on influencers (the messengers), but focus on producing kick-ass content (message) for our social community instead.

On Day 2, had my little case study presentation. The story of how we pulled a reach of 25 million from a video, and the best practices in viral video marketing. The energy was infectious, the session went off script, rapid fire answers to interesting questions from the audience. Find the slide-deck from the event below, and tweets about it. 

Slide-deck : Case Study

Tweets from the event


Imagine 3.5 Lakh Influencers to Share Your Content [Video]

At DMAI roundtable, May 8, 2015
At DMAI roundtable, May 8, 2015

A great deal of attention has been focussed on thought leaders or “Influencers” in the rapidly evolving marketing landscape in India today. The traditional idea of Influencer Marketing in any given industry, is about focussing on the ‘thought leaders’ or messengers to spread your story. With numbers to backup my argument, I feel that in today’s exploding internet scene in India, we don’t have to find a perfect bunch of people to spread our content; If we focus on the message (instead of the messengers) and make it share-worthy, it doesn’t matter if the users who share it have 20 friends or 20,000.

When your message is powerful and easy to share, then everyone’s a messenger :)

Here’s a video from a brief talk of how, by focussing on the message, we turned 50% of our Facebook community of 7 Lakh into Influencers!