Years ago in a hospital cafe, long before videos or short form content or anything.. my friend and I created a fun challenge: make a 6-second film using only objects on our table. A sugar sachet and ketchup packet became a mini-story about Delhi road rage!
These quick creativity exercises are like mental push-ups – they force you to see possibilities in ordinary objects with zero pressure for results.
What 6-second story could you tell with what’s on your desk right now?
Try using CAR method..
C: Conflict or context
A: Action
R: Resolution
And give 2 seconds to each, and you have your 6 second film..
Just take a 10 min break today and create something.. doesn’t have to be perfect.. it’s mind gym.. but do share if not here in DM :)
Category: Creativity
Your team is struggling to keep up with digital marketing trends. How can you ensure they adapt quickly?
Digital trends come and go, but fundamentals stay. Instead of chasing every trend, build a team that’s strong on basics – understanding audience, creating value, measuring what works.
The best way to adapt? Create a culture of experiments. Try small things, fail fast, learn faster. Not every trend needs your attention – focus on ones that help you serve your audience better.
From experience: Teams that obsess about audience needs adapt naturally to relevant trends. Others keep playing catch-up with every shiny new thing.
Create an environment where your team feels safe to experiment. That’s how you stay ahead.
All the best!
You’re overseeing digital marketing projects. How do you foster effective team communication?
Team communication in digital marketing isn’t about fancy tools or daily meetings.. it’s about creating an environment where ideas flow freely.
From experience: The best teams are like 2AM friends – they respond fast, share openly, and aren’t afraid to experiment. When someone has a crazy idea at 11PM, they know the team’s got their back.
Keep hierarchy out of creativity. Have your team sit together, brainstorm together, fail together, win together. Build a culture where everyone feels safe to share wild ideas.
The magic happens when your team stops being colleagues and becomes collaborators.
All the best!
You’re launching a new product for a niche tech startup. How should you adjust your social media strategy?
Why do most tech startups struggle with social? Because they’re busy talking features, while their audience is looking for solutions.
Start with pain points – what frustrates your users? What keeps them up at night? Your social content must solve these tiny challenges, even before talking about your product.
Build content that’s worth sharing first, product comes later. When users see you genuinely helping solve their problems, they become curious about your solution.
It’s not about being everywhere.. pick platforms where your niche hangs out. Go deep, not wide. Create value consistently.
Remember: Your product solves one pain point. But through content, you can stand for many more in that orbit.
All the best!
Throwback.. true story about little actions.. and a challenge 
Walking to work few years back, I saw this cobbler sitting idle every day. One day I just stopped and asked.. “Kaise ho?”.. he replied in a dejected tone that nobody stops by anymore..
gave him a sympathetic nod and walked ahead wondering.. Ain’t that the challenge we face every day at work? Got traffic but little conversions.. got reach but little engagement…
Like an ‘aha!’ moment, it hit me like a brick.. before I reached office, I ran back, fired up my laptop and printed a sheet of paper, stuck it to cardboard, with a little CTA.. and ran back to the cobbler and gave it to him.. ‘isse rakho yahan’
After a few days of travelling, I walked by the same guy on my way to work, forgot everything about the card, and before I could ask anything.. I spotted that worn out dusty cardboard sign..
‘kaise ho’ I enquired.. His eyes lit up – his sales had doubled, people dropping by had increased and now this little cardboard sign was part of his toolkit.
So here’s a challenge: in your daily life, can you find that one person you can help, with the skills and knowledge you use every day at work? Spot people, small businesses.. in your routine.. Post pictures or experiences in comments.. or just ideas how you can help :)
#BeTheChange