The energy, the enthusiasm at INDmoney. The vibe, the culture.. took me right back to early ixigo days. When teams are hungry to learn and experiment, magic happens in the room.
Had a blast doing the Fast, Cheap & Viral session with this incredible crew. Fan of what INDmoney is creating..thanks for having me over! Ashish Kashyap .. grateful :)
PS: Nikita Bhasin loved the interview conversation about all things money to creativity :)
Years ago in a hospital cafe, long before videos or short form content or anything.. my friend and I created a fun challenge: make a 6-second film using only objects on our table. A sugar sachet and ketchup packet became a mini-story about Delhi road rage!
These quick creativity exercises are like mental push-ups – they force you to see possibilities in ordinary objects with zero pressure for results.
What 6-second story could you tell with what’s on your desk right now?
Try using CAR method..
C: Conflict or context
A: Action
R: Resolution
And give 2 seconds to each, and you have your 6 second film..
Just take a 10 min break today and create something.. doesn’t have to be perfect.. it’s mind gym.. but do share if not here in DM :)
Digital trends come and go, but fundamentals stay. Instead of chasing every trend, build a team that’s strong on basics – understanding audience, creating value, measuring what works.
The best way to adapt? Create a culture of experiments. Try small things, fail fast, learn faster. Not every trend needs your attention – focus on ones that help you serve your audience better.
From experience: Teams that obsess about audience needs adapt naturally to relevant trends. Others keep playing catch-up with every shiny new thing.
Create an environment where your team feels safe to experiment. That’s how you stay ahead.
All the best!
Team communication in digital marketing isn’t about fancy tools or daily meetings.. it’s about creating an environment where ideas flow freely.
From experience: The best teams are like 2AM friends – they respond fast, share openly, and aren’t afraid to experiment. When someone has a crazy idea at 11PM, they know the team’s got their back.
Keep hierarchy out of creativity. Have your team sit together, brainstorm together, fail together, win together. Build a culture where everyone feels safe to share wild ideas.
The magic happens when your team stops being colleagues and becomes collaborators.
All the best!
Why do most tech startups struggle with social? Because they’re busy talking features, while their audience is looking for solutions.
Start with pain points – what frustrates your users? What keeps them up at night? Your social content must solve these tiny challenges, even before talking about your product.
Build content that’s worth sharing first, product comes later. When users see you genuinely helping solve their problems, they become curious about your solution.
It’s not about being everywhere.. pick platforms where your niche hangs out. Go deep, not wide. Create value consistently.
Remember: Your product solves one pain point. But through content, you can stand for many more in that orbit.
All the best!