Category: Content Marketing

How to pick share-worthy ideas?

How to pick share-worthy ideas? Here’s the framework behind 80 viral videos.. My truths about simplifying the creative process, every bucket is backed by validation of engagement and views… a starting point for all brainstorms about killer content ideas..

I – Inspirational Ideas
(make a list of 100 ways to inspire your audience, curate and deep dive into the micro moments from your audiences’ life)

U – Useful Ideas
(solving users’ pain points with creativity, create a list of 100 pain points, then find ways… research.. and find creative hacks around those pain points)

C – Celebrating their life
(pain points you can’t solve, you celebrate with relatable content… eg. 5 things only _ will get)

T – Topical
(breaking news story + your brand DNA = topical content idea, practise daily for 5 ideas on top news story of the day)

C – Change the world
(an attempt to make the world a better place, authentically.. not CSR not PR.. keep it real.. and document that)

If you have a question or a challenge, reply below.. I’d be happy to share from my learnings…

Why every company is a media company?

Every company today is a media company.. My truths about branding, staying relevant and investing in content vs bombarding your audience with ads…

If you have a challenge or a question, reply below.. I’d be happy to share my learnings…

The process for killer creativity

Success revolves around happiness, not the other way around. My truths and the most under-rated way for generating killer ideas at 0:21 in the video.

What stops you from being your creative best?

Fast, Cheap & Viral session for Krishify – Empowering farmers with content.

Anyone can be a successful content creator, just need to grasp the fundamentals of ‘why’ and ‘what’, because ‘how’ is easy, from creators on LinkedIn or a farmer in the heartland, sharing his insights from potatoes to poultry…

Grateful to have led a four hour intensive session and brainstorm with team at Krishify® for their team members and many creators from the heartland joining online. The whole session on ‘Fast, Cheap & Viral’, super simplified and in Hindi, to make it easy for farmers to become thought leaders, in their game.

The session had fundamentals of ‘what’ to create based on share-worthy content framework, deep diving on the ‘why’, and making it easy for someone with just their insights and years of experience, to start creating videos easily, how to come up with a 1000 ideas as a platform to support such creators, how to nurture the community with resources and playbook for content, suited to their needs.

Loved the energy, the enthusiasm and the sheer sense of purpose at Krishify, thanks to Rajesh Ranjan, Manoj Mohite and Parivartan Kukreti for making this happen :)

Thought Leadership with Fast, Cheap & Viral – at Schneider Electric

Thought leadership is not about tooting your own horn, or how cool you are.. it’s about helping the younger version of yourself, with content.

Few weeks back, led two back to back intensive sessions on thought leadership for Schneider Electric at their annual mega HR event, each session covered…

➡️The fundamentals of contagious content, from ‘Fast, Cheap & Viral”

➡️How to apply that to thought leadership and content on Linkedin

➡️How to come up with 100 ideas for content, with your unique individual brand DNA

➡️Useful hacks if you can’t write, or afraid to face the camera for videos

➡️How to become a one person content machine, using your phone to shoot and edit easily

➡️How to experiment with different types of visuals: talking head, placards, immersive shots, using everyday items to get creative.

➡️How to make platforms love your content.

Super grateful for an enthusiastic audience in both the sessions, thanks to Sabih Kidwai and team at Schneider India and Parivartan Kukreti for making this happen 😊🙏