Crazy success happens when everyone contributes and looks in the same direction, not at each other. My truths from the trenches about how to build the culture which leads to killer creativity..
Blog/Vlog
Why a culture of creativity is important?
Ideas must be everyone’s responsibility in an organisation, not just marketing teams’. And nurturing a culture of creativity across, gives ROI beyond just marketing, because success revolves around happiness and creativity, not the other way around.
My truth from the trenches.. if you have questions.. reply below.. I’ll answer if it has been part of my truth.
Viral is an outcome, but is it share-worthy?
Is it share-worthy? The one question I’ve obsessed about for over nine years. The one question which qualifies every brain fart in a jam session to every aha moment in a discussion..
It takes a process to stay razor focussed on share-worthiness..on the user experience of the content.. Because a video with 5 comments compared to a video with 50k comments takes the same amount of effort, only the direction of effort is different…
if you have doubts or questions not covered in the book, reply below.. will do my best to answer.. from my truths :)
Success in content is not about the views
Views can be bought, but engagement is earned. The goal for all marketing must be beyond just getting reach and views.. the goal must be to get them to share, to engage meaningfully.. and getting there consistently takes a different type of focus.. a process. Truths from my journey.
If you have doubts or questions, reply below.. I’ll do my best to answer from learnings in the trenches.. :)
Agla Station Chaand
In case you haven’t seen this already 
Agla Station Chaand 
As someone posted yesterday.. ‘True test of virality is when you get something as a forward on WhatsApp, even better when it’s your mother’
Super proud of the team in taking the idea to a whole new level, stellar execution, fast turnaround and 100% in-house magic. Overwhelming response all weekend, 48 hours of so much 
.. across thousands of WhatsApp groups, earned social engagement and news articles even in regional languages. The video soared like the spirit of Chandrayaan
Grateful to the team, their obsession about the process and the undying spirt in pursuit of meaningful engagement.. true share-worthy content.