Blog/Vlog
Why Ads don’t work.. $&%#
Came for a 30 min session, going back with so much more.. ❤️
What a roller coaster of a trip – electric startup hustle at Huddle Global .. amazing enthusiasm and energy from the audience made the session incredible
made new friends, met old buddies, and the best part: truly ghar wala experience in Trivandrum, Sandeep’s grandma and her warm hospitality.. soul food and conversations.. will stay with me.. grateful
They can have their rules, so can you..
At Delhi airport today.. in line to get coffee. Gentleman in front of me, an elderly uncle, had a flask in his hand, asked the cafe to fill it with warm water. The guy hesitated a bit, allowed hot water, then uncle also asked for a cup to take back to his wife. Cafe guy says ‘cup is chargeable, coffee leni padegi sir’
Asked the guy why? It’s a little cup? ‘Rules sir, company policy’.. so I ordered two coffees instead of one, asked him to give that empty cup to uncle. When the guy pointed at me while giving him the cup, just told uncle ‘I convinced them, it’s just a cup, should be free no?’.. uncle had a warm smile, nodded his head in agreement, and left.
Walking to boarding gate, saw uncle-aunty sitting, sharing their drink – one from flask, one in coffee cup :)
If we can do these tiny acts all around us.. that’s the kind of world we want kids to live in. There’s something above rules and regulations and policies – it’s being human.. little empathy.. little heart.
If they got rules, make your own too, little peaceful rebels we are.
Why Healthcare Marketing Matters… ‘Fast, Cheap & Viral’ workshop at HCAH India
Had an incredible time with the ‘Fast, Cheap & Viral’ workshop at HCAH India a few weeks back. Two hours of non-stop laughter, questions, and those magical moments when ideas just connect..
The driven team behind HCAH.. helps people recover, heal and live better – outside hospitals, in their homes, making quality healthcare truly accessible ❤️
For some brands, defining a sense of purpose is a challenge.. but here, there couldn’t be a better purpose than improving quality of life for people they help. In categories like this, creativity’s role becomes even more important – there’s too much fatigue around the ‘same old’, and something this important deserves our highest effort.
Thanks Rahul Kumar Jain, Vivek Srivastava for making this happen and the incredible leadership team who made the session so engaging. Looking forward to creating great things together!