Author: Aashish

My purpose is to make the World a happier place, share stories & be the change. Content Marketing is what I do. Creating compelling, shareworthy videos :)

Your brand is facing false information online. How can you effectively combat it and protect your reputation?

False information spreads because it’s sensational. Truth wins because it’s authentic.

When facing false info, don’t get defensive.

Instead:

> Address it head on, with facts

> Be transparent about what happened

> Show, don’t just tell – share proof, data, real stories

> Engage genuinely with concerned users

But here’s the thing – your best defense? A strong foundation of trust built through consistent, authentic content.

When your audience trusts you, they become your voice against false narratives.

No PR strategy beats genuine relationship with your audience. Build it before you need it.

All the best!

You’re launching a new product for a niche tech startup. How should you adjust your social media strategy?

Why do most tech startups struggle with social? Because they’re busy talking features, while their audience is looking for solutions.

Start with pain points – what frustrates your users? What keeps them up at night? Your social content must solve these tiny challenges, even before talking about your product.

Build content that’s worth sharing first, product comes later. When users see you genuinely helping solve their problems, they become curious about your solution.

It’s not about being everywhere.. pick platforms where your niche hangs out. Go deep, not wide. Create value consistently.

Remember: Your product solves one pain point. But through content, you can stand for many more in that orbit.

All the best!

You’re managing a complex content campaign.How do you keep you messaging consistent?

Focus on the audience, not the campaign. When content aligns with your brand DNA but flows in the interest of your audience, consistency happens naturally.

Create a simple framework – what you’ll never compromise, what you’re flexible about. For us it was: always share-worthy, never compromising on audience value.. formats, platforms could be flexible. 

Don’t obsess about consistency in how content looks.. obsess about consistency in how it makes your audience feel. One creates content rules, other creates content love.

From experience: Complex campaigns get simpler when you let your audience guide you, not your campaign docs.

All the best!

Throwback.. true story about little actions.. and a challenge ❤️

Walking to work few years back, I saw this cobbler sitting idle every day. One day I just stopped and asked.. “Kaise ho?”.. he replied in a dejected tone that nobody stops by anymore..

gave him a sympathetic nod and walked ahead wondering.. Ain’t that the challenge we face every day at work? Got traffic but little conversions.. got reach but little engagement…

Like an ‘aha!’ moment, it hit me like a brick.. before I reached office, I ran back, fired up my laptop and printed a sheet of paper, stuck it to cardboard, with a little CTA.. and ran back to the cobbler and gave it to him.. ‘isse rakho yahan’

After a few days of travelling, I walked by the same guy on my way to work, forgot everything about the card, and before I could ask anything.. I spotted that worn out dusty cardboard sign..

‘kaise ho’ I enquired.. His eyes lit up – his sales had doubled, people dropping by had increased and now this little cardboard sign was part of his toolkit.

So here’s a challenge: in your daily life, can you find that one person you can help, with the skills and knowledge you use every day at work? Spot people, small businesses.. in your routine.. Post pictures or experiences in comments.. or just ideas how you can help :)

#BeTheChange ❤️

What an idea! ❤️

Imagine something like this on India-Pakistan border? Where there’s so much conflict around the world, maybe we need to think like children again.. connect, play, laugh..

The video is from the US-Mexico border, designed by Ronald Rael and Virigina San Fratello, won the 2020 Design of the Year award.

Simple idea, huge impact – letting children play together across a wall that divides communities..

That’s the kind of world we want to build. Where bridges matter more than walls ❤️