Years ago in a hospital cafe, long before videos or short form content or anything.. my friend and I created a fun challenge: make a 6-second film using only objects on our table. A sugar sachet and ketchup packet became a mini-story about Delhi road rage!
These quick creativity exercises are like mental push-ups – they force you to see possibilities in ordinary objects with zero pressure for results.
What 6-second story could you tell with what’s on your desk right now?
Try using CAR method..
C: Conflict or context
A: Action
R: Resolution
And give 2 seconds to each, and you have your 6 second film..
Just take a 10 min break today and create something.. doesn’t have to be perfect.. it’s mind gym.. but do share if not here in DM :)
Author: Aashish
My purpose is to make the World a happier place, share stories & be the change. Content Marketing is what I do. Creating compelling, shareworthy videos :)
You’re drowning in digital marketing updates. How can you stay current without losing your mind?
Here’s the thing about updates – there will always be too many. The key isn’t to keep up with everything, but to know what matters for your audience.
From experience: Focus on changes that impact how you serve your users better. Everything else is just noise.
Create a simple process: Keep track of what’s working with your audience. When you see engagement dropping, that’s your cue to check what changed. Let data guide your updates, not FOMO.
Remember: Platforms change, algorithms update, but good content that serves real needs always works.
All the best!
Your team is struggling to keep up with digital marketing trends. How can you ensure they adapt quickly?
Digital trends come and go, but fundamentals stay. Instead of chasing every trend, build a team that’s strong on basics – understanding audience, creating value, measuring what works.
The best way to adapt? Create a culture of experiments. Try small things, fail fast, learn faster. Not every trend needs your attention – focus on ones that help you serve your audience better.
From experience: Teams that obsess about audience needs adapt naturally to relevant trends. Others keep playing catch-up with every shiny new thing.
Create an environment where your team feels safe to experiment. That’s how you stay ahead.
All the best!
You’re overseeing digital marketing projects. How do you foster effective team communication?
Team communication in digital marketing isn’t about fancy tools or daily meetings.. it’s about creating an environment where ideas flow freely.
From experience: The best teams are like 2AM friends – they respond fast, share openly, and aren’t afraid to experiment. When someone has a crazy idea at 11PM, they know the team’s got their back.
Keep hierarchy out of creativity. Have your team sit together, brainstorm together, fail together, win together. Build a culture where everyone feels safe to share wild ideas.
The magic happens when your team stops being colleagues and becomes collaborators.
All the best!
11 Years of Cracking Share-worthy Content: From ₹350 to 510M Views
Ever noticed how some brands spend millions on ads but barely anyone shares them?
Back in 2014, got fired from my job. Driving home in a tiny Tata Nano, swishing past BMWs, something hit me. With no degree, no guru’s blessings, just had to act fast.
Created a video, spent ₹350 on it.
It went viral.
But here’s the thing – viral wasn’t the goal. Share-worthy was. Those early days taught me the most valuable lesson in content: Stop creating for your brand, start creating for your audience.
For some it was a lucky hit. The obsession became cracking the code. Every detail about what makes content share-worthy went into notes.
80 viral videos and 510M+ views later, the core insight remains the same:
When you genuinely solve audience pain points, they become your media. No algorithm in the world can stop organic sharing.
But most brands? Still stuck in the ‘please the boss’ cycle, creating content that wins awards but not hearts.
Your audience is waiting. Their problems are waiting to be solved. The question is – are you creating for them, or for your quarterly review?
Today marks 11 years since that first video. Time flies when you’re having fun solving problems worth solving..