50k reach in 5 hours, Newsjacking of the day

Newsjack of the day, when India beat Bangladesh in World Cup cricket quarterfinals
Newsjack of the day, when India beat Bangladesh in World Cup cricket quarterfinals

Nothing better than Newsjacking* cricket in India. India vs Bangladesh, World Cup quarterfinal match was trending all over twitter. Released a snappy little funny photo just when India finished their innings, and it started climbing. It’s all the excitement in first few hours, riding a live event. Compared to all the posts on Facebook in the last week, this one little Newsjack hit the home run (sixer) beating all those posts in reach and engagement. Being topical, riding the news with a creative little newsjacks is now a best practice for viral content marketing.

* Newsjacking is the practice of injecting your ideas into a breaking news story and generating tons of social media coverage and engagement.

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Aashish

My purpose is to make the World a happier place, share stories & be the change. Content Marketing is what I do. Creating compelling, shareworthy videos :)

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