Ever noticed how some brands spend millions on ads but barely anyone shares them?
Back in 2014, got fired from my job. Driving home in a tiny Tata Nano, swishing past BMWs, something hit me. With no degree, no guru’s blessings, just had to act fast.
Created a video, spent ₹350 on it.
It went viral.
But here’s the thing – viral wasn’t the goal. Share-worthy was. Those early days taught me the most valuable lesson in content: Stop creating for your brand, start creating for your audience.
For some it was a lucky hit. The obsession became cracking the code. Every detail about what makes content share-worthy went into notes.
80 viral videos and 510M+ views later, the core insight remains the same:
When you genuinely solve audience pain points, they become your media. No algorithm in the world can stop organic sharing.
But most brands? Still stuck in the ‘please the boss’ cycle, creating content that wins awards but not hearts.
Your audience is waiting. Their problems are waiting to be solved. The question is – are you creating for them, or for your quarterly review?
Today marks 11 years since that first video. Time flies when you’re having fun solving problems worth solving..
