Your creative team member is ignoring guidelines. How do you steer without stifling?

Creative people thrive on freedom & fun. Rules can limit how far their ideas flow. But here’s the thing: certain structures & best practices provide a foundation to build upon, rather than starting from scratch every time

For someone breaking the rules, going in different directions, I’d say: Encourage it, as experimentation.

Only through experiments do we find unexpected hacks. Give complete freedom to explore all directions during the ideation phase.

Then, when putting the project together, we pick and choose the best ideas while still following the guidelines. A creative person needs both freedom & a little structure. When we balance these, it’s a win-win-win for the project.

Remember, the goal is to enhance creativity, not stifle it

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Aashish

My purpose is to make the World a happier place, share stories & be the change. Content Marketing is what I do. Creating compelling, shareworthy videos :)

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