During the lockdown days, there was a crisis on the streets. While we were tucked away in our homes, a lot of migrant workers were going back to their native places, walking all the way, scrambling for any resources to get home, without food or help.
A friend of mine, Dev Amritesh, CEO of a company which had big industrial kitchens, called me. They had sprung into action. Just like any other company during that time, they were working in crisis mode. They started creating simple meals since all the offices were closed, and these meals were being fed on the ground by local NGO support.
They created a landing page where for ₹30 per meal, anyone could contribute. They would prepare it at no profit and get it delivered on the ground.
He called me to see if I could create a video. Me and my wife made this, and spent ₹350 making it. One of those lockdown moments of just teaming up after washing the dishes and cooking the food to create this video.
This video sent 10,000 people to the landing page (from instagram) with-in days and 1.5 million people were fed. I look back on this with a heavy heart and hope.. something I always remember – the power of content and storytelling to inspire action, which directly helped someone in need.
UPDATE: Comments on Linkedin Post
Dev Amritesh
Compass Group Chief Strategy Enablement officer
This brought back many memories Aashish Chopra. A great example of how crisis gets people together. And how to create impact sometimes all it takes determination and timely intervention. Lots of people played a huge role in making this happen and I remember each ones contribution fondly. Richa S. Ashwani Vohra MALABIKA GUPTA Arjyo Banerjee Abhishek A Keyur Shah Manish Mamtani Munish Sharma Supriyo Dasgupta Bhaskar NM Sriharsha M.
Aashish Nanavati
Growth-Focused Fractional CMO | Data-Driven Digital Marketing Strategist | Building Thriving Businesses Globally
Aashish what an inspiring story! This is such a powerful reminder of how meaningful impact can come from simple actions, especially in times of crisis. The fact that a ₹350 video could help feed 1.5 million people shows the true power of storytelling and the impact of collaboration. It’s heartwarming to see how creativity and purpose can come together to drive real change. Kudos to you, your wife, Dev, and everyone involved for stepping up when it was most needed. Stories like this restore faith in humanity
