The first video – Gurgaon Toll Surprise

This day eight years back, I released my first ever video. It was the happiest and the scariest moment of my life, happiest coz it was my first ‘viral’ experience and scariest coz if I did not build on that, if I did not figure out, learn, deep dive, obsess about why it worked.. then I’d be back to the rat race, nothing but a one hit wonder.

The journey and the obsession since then has resulted in 76 videos which went viral, 470M views and a best-selling book.. which for a college drop out, written off as a failure.. was beyond my wildest imagination. Results are never in our hands, but our action and performance is, and one brick at a time, compound effect works like magic. Life always gives you signs, shows you doors, but what matters is if you run through them.

And when that tiny door opened on Feb 18, eight years back.. I ran through it like my life depended on it.

AC

Super Grateful for everything that came after :)

Bring The Change?

Here’s a non-campaign, non-commercial, non-branded CHALLENGE! In your daily routine, can you find someone you can help with the skills / knowledge you use at work daily! Post picture with #BringTheChange Here’s mine.. a little CTA ;)

IMG_5614

Update: One Week

One little sign with a clear call to action, 5 minutes of execution and 2x growth in sales over a week. And when I took my slippers for fixing, this startup founder refused to charge for it :))