With so many options, platforms, tools, hacks, and best practices to glean online.. it can get overwhelming to make this whole marketing engine work. If you’re a student, it seems like a mountain of a task.. and doing an MBA doesn’t really help because the game keeps changing fast. If you’re working.. it seems you’re always chasing, behind the curve, and for CXOs.. sometimes it feels like you’ve missed the bus on this..
First, go buy an expensive notebook. Make sure it’s exquisite with premium quality pages. Why? Because with an expensive notebook, you’re careful what you write. You don’t waste pages.
Whatever you learn about how things are changing – technology, insights, online courses, books – write it in that notebook. This becomes your manual, your equation of what works. It becomes your perspective, your vantage point.
In this fast-paced world of evolving digital marketing, technologies, and platforms, you need to be sure about the fundamentals and how to be tactical.
The best guiding light in this ocean, will be your own manual. Because deep down, you know what’s right.
Trust your inner magic, your inner flow.
And go buy that notebook.