Tag: india

From a Hindi teacher to a cab driver to future content creator :)

Last month on my way to Delhi, I met Yakub, a cab driver. He had been here for 3 months and passionately talked about going back to Ranchi, to start his own Hindi tuition centre for classes 1-5. ‘Teen saal mein teen lakh’ was his goal, to save enough to return back and kickstart his little startup…

He spoke passionately about what he taught kids back in Ranchi. After a pause for few minutes, I asked him what if he could save that money in half the time? He looked back confused, until I pointed to keep eyes on the road..

‘Do you know how many people want their kids to learn Hindi, around the world?’ Confused still, he peeked into the rear view mirror at me. ‘How about you start teaching Hindi on YouTube, make videos for every little topic’ and focus on getting online tuition classes from people who find your video, and when you start getting parents from across India and abroad, you do online tuitions in your free time after the job, it can take sometime but you’ll do the work you love, and when you’ve hit your 3 lakh mark, with savings from the job and online classes.. you go start your centre… 

His eyes lit up, still looking through the mirror. By this time I was at my destination, as I got out.. I gave him the book (always carry a copy in my bag), gave him Rs. 1000 to invest in a tripod/ring light to start creating videos from his phone and told him to learn everyday anytime he gets.. 

Learn about how YouTube works by watching YouTube tutorials, watch what others teachers have done to see it’s not difficult and learn ‘what’ and ‘how’ to make videos from the book and call me when he has attempted his first video. He kept staring at me as I patted his back and got out. 

If you can find someone you can help, with skills you’ve learnt over the years.. don’t just give gyan.. but give an action plan and a little support.. once the extra wheels come off.. off they go empowered to thrive.. and that’s the India 🇮🇳 I love.. working hard with a twinkle in their eyes ♥️

Do share your stories, if you’ve had a similar experience 😊

Video Marketing – Q & A

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One hour of crazy typing, awesome questions and a vibrant group. Prateek Shah organised a Video Marketing chat on Facebook recently, and the rapid fire questions made for a very energetic afternoon :) The event link is now an archive of sorts with questions and answers about video marketing. From review of a video, to best practices to ROI, we covered it all. Check it out

Few questions asked in the chat

Q: Are there platforms other than YouTube and Facebook, that brands should seriously focus on for promoting video content?

Q: What is the difference between video marketing and video blogging? Are they same? How can they be used in b2b business/lead generation?

Q: Can you share some key case studies which gives a great perspective on how a growing brand leaped ahead just by following a strong video marketing strategy.

Q: So I started this ecom startup and am on a very tight budget. How do I go start with DM to let the people know about everything. Get some sales and create awareness!

Q: We build multi author blog, we are trying to promote multi host video channel. What no of volumes we must aim at to promote the Expert?? (I mean how often videos should be released and total no of videos)

Q: How can we generate website traffic with the help of video content?
(It is for marketing of events not for a product)

Q: How do you measure the success of a video marketing campaign? What do you measure?

Q: Does having product videos on product page help more than exclusive videos on Youtube page for an e-commerce company?

Q: What are the best practices to control cost while promoting a brand through videos and to engage audience?

Q: I’ve made a video for my app marketing, according to all the rules and guru research. I made it very short, crispy, informative and what not. I still am struggling to understand why is my video not getting good response? Can you throw some light on it by quickly taking a look at it?

Q: At what stage one should focus on Video marketing in a startup. Should it be done parallel or keeping in view the kind of engagement it demands, done at a later stage. Sounds basic, but just in case your experience can throw some light on this.

Q: How to do marketing in youtube?

Q: Which is the best platform for video marketing? Facebook or Youtube?

Q: Does Instagram video marketing work in India?

Check out the answers :)