Sometimes, just sometimes you need to flex those muscles and tell stories which mean more to you than anyone else. A little experience today, came after years! Freedom from those leech-like credit cards, captured in a 30 second video :)
Category: Content Marketing
Content Ideas Are Everywhere; Execution is Everything
If your job is to create content, there are ideas everywhere you look. Case in point, the latest series of minimalistic graphics we did, idea for which was born sitting on Indigo’s flight flying to Mumbai.
The good old guide for flight passengers
How about flipping the theme :)
The team got into research, and produced some kick-ass visuals. From writing copy to numerous design reviews, we spent hours brainstorming the theme, design and possibly a video in the making :) Check the slide-deck below.
Content ideas are everywhere, team-work in execution is everything.
From the eye of a content creator – Stories everywhere
From the experience on the flight, to curious observations. With the world your playground and tools in your phone, stories get real and raw :) Personal stories during the trip, nothing ‘brand’ or ‘marketing’ about it :)
Mighty Maharashtra
Curious observations, visualised :)
How a Video Got Reach of 25 Million – Case Study at #11MarCon
Presented the ixigo case study at the IAMAI Marketing Conclave in Mumbai last week. What an exciting event, enthusiastic audience and an experience to remember. On Day 1, there was an interesting session on video marketing, with who’s who of the video marketing world defending their stands.
It was a revelation to learn that we’re doing two things very different from the industry:
- we produce all videos in-house and
- we don’t focus on influencers (the messengers), but focus on producing kick-ass content (message) for our social community instead.
On Day 2, had my little case study presentation. The story of how we pulled a reach of 25 million from a video, and the best practices in viral video marketing. The energy was infectious, the session went off script, rapid fire answers to interesting questions from the audience. Find the slide-deck from the event below, and tweets about it.
Slide-deck : Case Study
Tweets from the event
Fantastic session by @aashishc on Video and Content Marketing at #11MarCon @IAMAIForum
— Little Black Dress (@uma8987) June 10, 2015
#11MarCon @aashishc superb session.. Insightful & extremely engaging!
— Ankit Momaya (@amomaya) June 10, 2015
@aashishc Loved your session. The best so far at #11MarCon
— Keith Pinto (@Keith_Pinto88) June 10, 2015
You session on content marketing was definitely share-worthy @aashishc ! #11MarCon @IAMAIForum pic.twitter.com/NDXf2ej2CF
— Sriram Raghavan (@sriram_raghavan) June 10, 2015
Imagine 3.5 Lakh Influencers to Share Your Content [Video]
A great deal of attention has been focussed on thought leaders or “Influencers” in the rapidly evolving marketing landscape in India today. The traditional idea of Influencer Marketing in any given industry, is about focussing on the ‘thought leaders’ or messengers to spread your story. With numbers to backup my argument, I feel that in today’s exploding internet scene in India, we don’t have to find a perfect bunch of people to spread our content; If we focus on the message (instead of the messengers) and make it share-worthy, it doesn’t matter if the users who share it have 20 friends or 20,000.
When your message is powerful and easy to share, then everyone’s a messenger :)
Here’s a video from a brief talk of how, by focussing on the message, we turned 50% of our Facebook community of 7 Lakh into Influencers!
Another 3.5 million views I didn’t know about
This time from China! 85k shares! Check it out. Whoa!! + Yay!!