For the love of Content Marketing and Bollywood, here’s a free idea for Printing Services ;)
Guess The Movie From The Business Card
Get The Drift?
For the love of Content Marketing and Bollywood, here’s a free idea for Printing Services ;)
Get The Drift?
This is the story of a content experiment which grew so big, it smashed our benchmarks and created a whole new level of ‘Crazy’. It was early January and from the trends predicted for 2016, we knew this year belonged to videos. Videos are raining everywhere, from Facebook news-feeds to family groups on WhatsApp. More than 50% of mobile traffic is already dominated by videos, coupled with sky-rocketing mobile users in the country, it’s not just about videos but videos made for mobile. This is the story of how we took an innocent little content post and packaged it into a short and crisp video which hit 50 million views in under 3 weeks! (Learnings from experiment below)
The challenge was to take a listicle with interesting content and fascinating pictures and convert it into a video. It had to move fast and engage and not look like a slide show (hate those lousy slideshows with cheesy animations). The strategy for a video listicle was born. Little did we know that this little experiment done on near zero budget, will catapult our reach, engagement and conversions to mount everest.
We know from experience if something has viral potential, the numbers snow-ball, shares and views accelerate by the hour. The video hit a million views in ten hours, and on Day 3 the views were accelerating at a staggering 11,000 views per minute! Here’s the video
“A travel video that broke the internet”
– Gizmodo
“ixigo proves Facebook (not YouTube) is the place for video marketing”
– Tnooz
“ixigo lists world’s most unusual beaches”
– Inshorts
“The power of content marketing is the fact that a near zero budget video can compete with a TV Ad and beat it with numbers!”
In the last two years it has been a roller coaster ride in producing, distributing and decoding viral content. I’m compiling it all into a non-nonsense book. It has the stories of learnings from the content marketing trenches, of how experiments became best practices for multi million views viral videos. About creating viral-worthy content, the art of news-jacking, earning users’ trust and coming up with topics for the next game changer. Join the mailing list and I will update you when it comes out :)
[fbvideo link=”https://www.facebook.com/ixigo/videos/10153882474313270/” width=”500″ height=”400″ onlyvideo=”0″]
[fbvideo link=”https://www.facebook.com/ixigo/videos/10153904020683270/” width=”500″ height=”400″ onlyvideo=”0″]
Social Bakers just reported that ixigo was at the second spot for the fastest growing Facebook pages in India. And in two days, we added 100,000 new fans to the Facebook page. All organic and because of this video.
A Million in 10 hours! This is a whole new level of craziness! India Rising! :) Here’s the video