Always remember: You’re creating for the audience of the client or boss, not to please them. When the audience is happy, everyone is happy – all stakeholders, the client, the boss and you.
There must be razor focus on providing value in every second to the audience. The video is made for them, and the purpose is for it to be worthy of sharing, not just watching. Sharing is the highest order of engagement for your work and skills.
So If you have a client or a boss who keeps changing the scope, align your direction with the audience because, in the long term, your skills and creativity in service of the audience will make you rise exponentially in your career.
If you keep pleasing everyone else, you’re just part of the rat race – maybe a faster rat.
