What to do if you fear you’ll be replaced?

Being known in your field is the ONLY countermeasure against everything trying to replace you..

But here’s what most people get wrong about building that presence..

The whole personal branding circus creates this illusion of celebrity that takes you away from what actually matters – being of service.

Building a personal brand is NOT about you. Get over it.

It’s not about you, or your awards, or designation or how many people report to you or how powerful you are.

It’s about thought leadership. It’s about helping the younger version of yourself. It’s about sharing what you’ve learned so others don’t have to make the same mistakes.

What that does is create a shield around you – detaching you from designations, jobs, bosses. You become your own person.

Was talking to a friend who’s a senior CXO saying “I want to start but can’t find time.” Begin now with baby steps. In 2-3 years, you’ll see the impact. Start wherever you are.. write, record whatever… create! It’s like building an insurance.

Another close friend wanted to start a podcast for years, told him to commit to 100 episodes before even starting. Making one is easy, but consistency compounds. He’s now at 25 episodes and growing. Super proud of him because he’s truly sharing value, and he’s evolving into a thought leader in his own niche.

When you’re known for your thinking and not your title, more doors open, more opportunities flow, more people listen.

The alternative to being known for your thinking is being ignored when your designation disappears.

Start sharing what you know. Help someone who was where you were five years ago. The freedom that comes from that? Priceless.