The book is about the framework, the process to help you kickstart your content marketing engines. You can get it on Amazon, or listen on Audible. There’s also an edition in Marathi (Hindi coming soon).
‘With actionable insights drawn from his extensive personal experience, Chopra gives readers a blueprint for getting results.’
– Nir Eyal, Best-selling author of Hooked and Indistractable
‘A master storyteller. In one word, he was born to be viral.
– Rameet Arora, COO (Digital Business), Hindustan Times
‘Brilliant perspective, thought-provoking episodes, an easy read and yes, the icing of humour – this book will be the next chartbuster!’
– Hitesh Malhotra, CMO, Nykaa
‘If you care about marketing, your brand should be powered with content, and Aashish is the person you’d want on your side and not your competition.’
– Deepali Naair, Director – Marketing- India & South Asia, IBM
LinkedIn Marketing officially features the book in their B2B Content Marketing Playbook
LinkedIn has officially featured the book ‘Fast, Cheap & Viral’ in their B2B content marketing playbook. Their global research showed that organic content drove 61% more conversions compared to just paid, which validated the insights shared in the book.
Three pages from the playbook (27-29) are dedicated to the IUCTC framework for generating share-worthy content idea and how you can kick-start your content engines for B2B.
Viral marketing should not be a happy accident
Aashish Chopra’s first viral video was shot with close to no budget and sparing equipment. Today, his content has over 350 million views and industry masters universally agree that he has cracked the viral code.
In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success – all of them learnt and honed on his path to success. This one-stop super-guide to viral video marketing gives you the low-down on:
- How to grab eyeballs in a sea of content
- WTF is share-worthy content and how to pick topics
- How to drive engagement – views can be bought, but engagement is earned
- Why storytelling beats production value – behind the scenes
- How to build our personal brand, and kill job insecurity
For every student, entrepreneur, blogger, marketing manager or leader who dreams of reaching millions on a shoestring budget. This book is the ultimate guide to sustainable viral success.
I ordered this book in the early days when it’s marketing was going on. I ordered three. One for myself and two for two young people who are just into their own digital marketing company’s formation etc.
I read books slowly. I read it as a dialogue between two people. Sometimes I read the same book multiple times. A book becomes a guide only when it begins to speak to you. Like a woman does, if you know what I mean. Except that most of us ain’t actually listening!!! Ooohhhh!!- I’ve heard you before… Shut up!!!
This book I read 6 times. Each time I picked up a message. Today it was the hardships of a young man who failed time and time again for ten years but never friggin said I give up. That’s my biggest take away for me. Attitude.
Secondly, when you know how to win to give that away in the form of a Rs.350 book is incredibly kind. Knowledge becomes arrogance when you think you are the greatest. Aashish Chopra is giving you his knowledge of a digital platform that he’s learned over the years. That for me is Confidence of the highest nature. You don’t become poor by giving You become richer.
Must read kick ass stuff. It’s a book with a soul.
I just completed the book and I am kind of overwhelmed with the information I absorbed in a good way of course! I had been doing multiple things, with multiple goals when it came to content marketing, this book has given me a perspective and an agenda of what I really want out of my content.
Every marketeer’s friendly guide
Thank you Sadaf, all the best :)
PS: do post a review of the book on amazon/goodreads