The first idea was, of course, the journey to Sri Lanka… someone yelled ‘how about a coupon code’ for Sri Lanka ♂️ , or we could celebrate that flight, that journey by showing on a map.. But that’s done and dusted, same same, nothing different…
You know, the first ideas which hit you are usually the wrong ideas because they come from your programming, from what you’ve seen.
After that, when you dig deep and ask the magical question of “what if”, that’s when creativity happens. That’s when so many doors open.
(Brief intro: Dussehra is an Indian holiday celebrating good over evil, with the story of Rama defeating the ten-headed Ravana, by travelling all the way to Sri Lanka)
We had so much fun just brainstorming different possibilities, and we applied the “What if” scenario here: What if Ravana was travelling today? How would that be?
Within an hour or two, everything was created. We had so much fun creating this. The more fun we have, you know, the audience will also have. We just need to protect the integrity of exactly what we laughed at without the analysis of a lot of other people.
So here it is, this is what we did a few years back celebrating Dussehra
PS: Try applying ‘what if’ as a hack to generate fun ideas, would love to know what you come up with :)
