My dad used to tell me a story about his friend who was legendary in sales.
While everyone else was scrambling to hit their quarterly targets, this guy was consistently crushing them by 200-300%.
His manager thought he was just naturally gifted.
His colleagues assumed he worked twice as many hours.
But the truth was simpler… (and powerful)
Whatever target his boss gave him, he quietly set his personal target at 3x that.
Here’s why this worked:
A 20 Lakh target makes you think: “How do I close more deals?”
A 60L target makes you think: “How do I completely change my approach?”
The difference isn’t just in effort — it’s in strategy, the way you look at the problem, perspective.
When you aim small, you optimize within constraints.
When you aim big, you break the constraints entirely.
You stop tweaking your existing process
You start building entirely new systems
You zoom out to see opportunities others miss
Chase the given target = constant struggle to “just make it”
Chase 3x the target = you innovate, deep dive your way to results that seemed impossible
This isn’t about working harder.
It’s about thinking from a fundamentally different altitude.
What would you do differently if your target was 3x bigger?
Don’t comment, take a note on your notepad, think.. imagine.. keep looking at it, tweaking it.. deep dive… like I did